Marisolio is extremely proud to have been designated an Ultra Premium (or UP) store by our distributor, Veronica Foods. Ultra Premium is a new category of olive oil, which designates the finest quality of olive oil in the world. The UP standard was created by Veronica Foods in response to the growing need to separate high quality extra virgin olive oils from what dominates the so called “gourmet” and “premium” olive oil markets, as well as the broader category sold in mass markets the world over under thousands of brands and private labels.
Our distributor is a strong advocate for truth in labeling in olive oil labels and for much stricter quality control in the making and handling of the product. Lack of enforcement and testing by various olive oil trade associations and governmental agencies has led to a marketplace dominated by inferior oils and rife with adulteration. These practices by some of the world’s largest olive oil producers and bottlers have led to a steep decline in prices of extra virgin olive oil and are driving quality oil producers out of business. Some companies are actually adding canola oil to their olive oil and not stating that on their label.
You won’t find any of that at Marisolio. The best olive oils are fresh and treated with the utmost respect and care from growing and picking the fruit, to crushing and bottling. That is what you will discover at Marisolio Tasting Bar-devotion to quality. I hope you can come in and taste some of our extra virgin olive oils that have been awarded the UP label of distinction and quality. Some of these are Arbrosana, Picual, Hojiblanca, Cobrancosa, Chemlali, Barnea and more. These are the best of the best!